Project #1

NY In A Box

Client: www.nycfactory.com

Mission: To create a new and innovative image for the re-launch of the companies website and main P.O.S where we "transform" their souvenir products into "must have" fashion items.

Goal: Noticeable increase in traffic to website and sales, by building a hype around the product.

First plan of action: Create a visual campaign to support the new image of the brand

Results